Atlanta’s newest esports franchise has a name: Atlanta Reign. Atlanta Esports Ventures announced brand details including the team name, logo, and colors for the Atlanta-based team set to compete in the 2019 season of the Overwatch League —the premier global esports league with city-based teams.

“We are excited to finally unveil the Atlanta Reign,” said Paul Hamilton, President and Chief Executive Officer of Atlanta Esports Ventures. “We said from the beginning that we are building to compete. We chose a name that reflects that intention. We want to engage directly with Atlanta’s passionate esports community and the city as a whole.”

The Atlanta Reign official colors are light gray, red, and charcoal gray. The team logo features a red phoenix rising within a royal crest, referencing Atlanta’s city seal and making a nod to new beginnings. The iconic phoenix is crowned to complement the regal theme of the team’s name. Bold red typeface accompanies the emblem to offer a powerful announcement of the team’s brand. With the elements put together, the logo paints a picture reflective of Atlanta, indicating work ethic, reinvention, and excellence.

Atlanta joins the Overwatch League as one of eight new franchises aiming to make an impact following the league’s widely-successful inaugural season.

The team announced coaching additions in September 2018, adding Brad “Sephy” Rajani as the team’s Head Coach, along with Dimitri “Silence” Couturet as Assistant Coach, Cas “Casores” van Andel as Player Development Coach, Danny “Danny” Mychakov as Data Analyst, and Dongmin “Dongmin” Jeong as Translator ahead of the team’s first season.

The Atlanta Reign is owned by Atlanta Esports Ventures, a partnership between Cox Enterprises and Province, Inc. created in 2018.

“Above all, we are looking forward to seeing what this team can accomplish,” said Hamilton. “We are building a strong organization with a singular focus on winning long term.”