The first full-service, online brokerage for home sellers, Virgent Realty, has rebranded to Properly. The rebrand follows a $1.5 million seed round led by NextView Ventures and Lerer Hippeau, East Coast venture capital firms, early investors in companies like Warby Parker, Casper, BuzzFeed, and TaskRabbit.

Selling a home is an unnecessarily complex and manual process that takes an average of 72 days and costs the average seller $15,000. Each year over $30 billion is spent on residential listing commissions by U.S. homeowners.

Properly is providing a solution the modern home seller is looking for, a better way to sell her or his home. Their cloud-based, online real estate brokerage sells homes three times faster than the market average, for more than 98% of the recommended list price, providing home sellers full transparency into the home sale process.

Since they launched in Atlanta in 2015, Properly has sold over $50 million of real estate, more than 100 homes and saved their customers almost $1 million in listing commissions (the average Properly customer saves over $8,500 in listing commissions).

"We're thrilled to partner with investors who share our passion for bringing innovation to an industry that largely has not embraced technology or change. Traditionally, selling a home is a disjointed, expensive, and labor intensive process for homeowners. We're excited to be changing this," remarks Properly CEO and co-founder, Ben Kubic.

Head of Real Estate and Co-Founder, Jude Rasmus, adds, "Properly is the first solution that doesn't require home sellers play the trade-off game. Sellers no longer have to sacrifice service to save money--or pay more for optimal results or convenience."

Properly's digital model allows sellers to monitor their entire transaction online in real-time, including showings, feedback, and offers. The average Properly listing has sold in 18 days, nearly 3x faster than the national average.

"As we escalate our growth, the rebrand will help us communicate our story more effectively," explains Kubic. "The new look, feel, and name is a better embodiment of the modern, tech-forward experience we offer sellers."

Melody Koh, Partner at NextView Ventures said; "We built conviction around Properly and its approach to completely redesign home-selling early on because we firmly believe that modern home owners increasingly demand superior user experience and efficiencies, just like other aspects of their daily lives. The opportunity to leverage a data and workflow-focused software stack to deliver amazing consumer experience with great value is exciting. We also believe that Ben and Jude are the perfect dynamic duo to execute against this vision."

Graham Brown, Partner at Lerer Hippeau said "We love big, technology-resistant markets in which the customer experience is unnecessarily complex, so Properly was immediately intriguing. Ben is obsessed with customer experience, and took the time to understand the problem's many nuances before building the tech. The result is a better performing product that both provides an amazing customer experience, and offers a more cost effective solution than its competition. Couple this with the market opportunity and strength of the entire Properly team, it was an easy one for us to get excited about."