Cardlytics, a purchase intelligence platform that makes marketing more relevant and measurable, announced the appointment of Alexander “Sasha” Trifunac to propel the company’s commitment to helping U.S. travel, hospitality, and entertainment brands increase customer loyalty and drive profits through targeted marketing campaigns. As vice president of ad partnerships for travel and entertainment, Trifunac will showcase the company’s successful purchase intelligence platform in an effort to grow these important verticals and expand existing relationships.
 
“Our ability to drive incremental return on ad spend of 4:1 or better in our bank partners’ fraud-free, trusted digital channels provides travel, hospitality, and entertainment brands with a great opportunity,” said Randall Beard, Cardlytics’ group president, advertisers. “Sasha’s background in the industry, coupled with the success we’ve seen with our existing portfolio of clients, will allow us to help other companies realize the potential of reaching likely customers and measuring their impact on actual sales.”
 
Prior to Cardlytics, Trifunac led global partnership and loyalty development for Intercontinental Hotels Group (IHG), where he successfully launched partnership programs with Amazon, Open Table, Cisco, Shell, and the Wall Street Journal, among others. Prior to IHG, across a number of roles with United Airlines and MileagePlus, Trifunac led commercial engagement for airline joint ventures, loyalty business development, and co-brand credit card relationships.