Senegal Software, pioneer of the first fully-integrated, end-to-end event staffing management platform, has announced the appointment of John Franco as CEO. Franco brings 20-plus years of experience in the software industry to Senegal’s strategic growth and customer initiatives for event and experiential marketing agencies in the rapidly expanding gig economy.
 
“John’s expertise in the software market, combined with his successful track record of working with high-growth organizations, will put Senegal Software in a strong position for rapid growth to capture a market leadership position,” said Shelly Justice, chairman and founder of Senegal Software. “John’s hands-on efforts to ensure customer value and profitability will step up our commitment to helping each customer excel and meet their own organizational growth goals through the successful implementation of our solution.”
 
Franco’s previous experience ranges from startups to Fortune 1000 companies across multiple vertical markets, including contact center organizations like Connect First, Five9 and 3CLogic. His background includes senior leadership positions where his teams rapidly achieved premier market leadership through innovative customer experience programs. Franco has helped companies and clients alike navigate complex business challenges through assessment and implementation of sales and service best practices, effective application of technology and human capital development.
“The gig economy is exploding as people look for flexible or supplementary employment, and my goal is to make sure our clients know they can improve their profitability by streamlining their processes with Senegal Software—without worrying about tediously managing multiple platforms,” said Franco. “Our ultimate goal is to simplify how agencies interact with their clients and talent so they can take advantage of the growth opportunities in the dynamic gig economy.”