Veracity Capital LLC announces John Rogers as President and COO. He is a co-founder of the firm and an experienced director in the financial advisory industry with a focus on operational efficiency and organizational excellence. Mr. Rogers is an ardent proponent of lean operational practices and will continue recruiting a diverse set of talented advisors nationwide.

"Veracity Capital is committed to recruiting the best talent and delivering the highest level of service for clients while remaining a cost-efficient business," said Mr. Rogers. "As an experienced financial advisor, I understand what our team needs to be the best advocate for clients, and I will approach all operational decisions with client servicing in mind."

Mr. Rogers has been in the financial planning and investment field for more than 20 years. Before Veracity Capital, he was Director of Private Wealth in the Southeast Region and a Wealth Advisor at AYCO, a Goldman Sachs company, in the greater Atlanta area. Before that, Mr. Rogers was a Vice President and Financial Advisor at AXA Equitable in New York.

"As we continue to build the Veracity Capital brand and expand our client base, we are proud to have John Rogers at the operational helm," said Kevin Gray, CEO of Veracity Capital. "He is passionate about building diverse teams and providing the technology and support they need to achieve clients' financial goals in a streamlined and cost-effective way."