Guest Arrivals: As of January 25, projections show 9,200 guest arrivals to Atlanta during the week of the game, 18 percent of which represent guests from the northeast states and 11 percent from California. With hotels in Atlanta nearly sold out, New England and Los Angeles fans would have been forced to stay further away from the game and affiliated events if not for the expanded lodging capacity offered by the Airbnb community, from downtown to Edgewood.
Host Income: During the biggest week in football, Atlanta hosts are projected to earn $3.3 million in supplemental income. The typical host may earn about $690 during the week through the Airbnb platform.
First time hosts: For Atlanta residents, home sharing provides a way to use what is usually their most valuable asset – their home – to earn important supplemental income with a surge of visitors in town. During Super Bowl week, 23 percent of Atlanta hosts will be hosting on Airbnb for the first time.
Pricing: Hotels have been near capacity and significantly inflated for months in Atlanta and as fans from Los Angeles and New England eagerly make plans to see their respective teams compete, the average price per room per night of a booked Airbnb in Atlanta during the week of the Big Game is $170, compared to the usual average price per room per night of roughly $80.
For more information on hosting and how the Big Game is bringing economic opportunity to Atlanta, visit here.