InComm, a leading provider of payments and technology services, announced the acquisition of Hallmark Business Connections, the business-to-business incentives subsidiary of Hallmark Cards, Inc. Headquartered in Minneapolis, Minnesota, Hallmark Business Connections provides integrated, personalized solutions for organizations to boost employee engagement through incentive programs built around physical and digital gift cards. The company's clients include Fortune 500 companies representing a wide range of industries such as healthcare, banking, hospitality and more.

"Hallmark Business Connections has built on the iconic Hallmark greeting card brand to empower companies with the means to create personalized incentive programs that recognize employees for dedication to their organization," said Brooks Smith, CEO of InComm. "By combining this business with InComm's existing loyalty and incentives solutions, we are able to offer an unprecedented level of technology and expertise that will help companies create the most engaging incentive programs possible."

InComm's strengthened loyalty and incentives division will be dedicated to providing member-centric management tools for B2C, B2B and employee incentive programs. The acquisition of Hallmark Business Connections reinforces InComm's transition from specializing in the delivery of stored value rewards to providing a comprehensive suite of end-to-end services for incentive programs. Additionally, with the industry's largest portfolio of gift cards, InComm is uniquely positioned to help companies offer their employees the broadest selection of incentives and rewards.