On Tuesday, June 11, the American Red Cross is launching the Missing Types campaign to raise awareness about the unmet need for blood and how donors can help save lives.
 
During the campaign, iconic corporate and civic brands, celebrities and influencers will remove A’s, B’s and O’s – which make up the main blood groups – from signage, websites and other public-facing platforms to illustrate the critical role every blood donor plays. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types are missing from hospital shelves, patient care could be impacted.
 
A news conference will be held Tuesday, June 11, at 8 a.m. to provide more detail about the campaign and reveal the results of a recent survey about the public’s perception about blood donations and patient transfusion needs.
 
WHAT:           Missing Types News Conference kick-off and blood drive sponsored by the Sickle Cell Foundation of Georgia and AT&T Midtown.
 
WHEN:            June 11, 2019, 8 a.m.
 
WHERE:         AT&T Midtown – 725 Bldg. 725 West Peachtree St. Atlanta, Ga. 30308
 
WHO:              Ronnika A. McFall, American Red Cross Communications, 678-614-3643.
            Leslie Fontenot, SCFG Communications, 404-754-7090.