Simon, a global leader in premier shopping, dining, entertainment and mixed-use destinations, announced the upcoming addition of Scotch & Soda. Set to open in the fall, this will mark the high-end fashion brand’s first entrance into the state.

“As the most iconic shopping destination of the southeast, Lenox Square is a natural fit for Scotch & Soda as the label continues to expand its luxury offerings throughout the region,” said Michelle Smart, vice president of leasing for Lenox Square and Phipps Plaza.

The 1,500 square-foot location will be outfitted in bespoke vintage furniture, hardwood flooring and unique cabinetry. Designed with its neighborhood in mind, the new outpost will be a physical embodiment of the Scotch & Soda brand – eclectic, attention to detail, effortless style, and above all, an unparalleled shopping experience.

“The opening of the Scotch & Soda store in Atlanta demonstrates our enthusiasm and commitment to this market. The response to our aggressive retail roll-out and especially for the recent openings in Charleston, Dallas and Houston exceeded our expectations and is a validation of our strategy and belief in the southern consumer,” says North American CEO, Ari Hoffman. “Lenox Square continues to set the bar for premium shopping in the southeast market; their portfolio boasts the best brands and we are proud to be a part of their roster.”

News of this follows the recent announcement of Capital One Café – opening at Lenox Square by the end of 2019. This novel eatery will double as a comfortably chic co-working space and a place to receive free financial planning advice. The experiential café reimagines banking and will be open to both account holders as well as the community.