United Way of Greater Atlanta announced that Katrina D. Mitchell has been selected as the organization’s Chief Community Impact Officer. She had been serving as the Executive Director for the Child Well-Being Movement since July 2018.

“I am excited to bring my philanthropic lens and my experience with foundations and providers to the community impact work that we are leading at United Way. I am confident that if we amplify the voices of our families, accelerate what is working well, and make strategic, data-driven investments in the community that we will drive transformative results for child well-being across Greater Atlanta,” says Mitchell.

Katrina Mitchell attended Wellesley College and went on to receive her M.Ed. from Harvard University. Katrina is an experienced and respected leader with more than 15 years of experience working on a national and regional level. Since joining United Way as the Executive Director of the Child Well-Being Movement in 2018, Mitchell has played an integral role in the planning and allocation of the 2019 Community Impact Fund.

“With Katrina’s involvement in United Way of Greater Atlanta’s leadership over the past few years, including her time serving on our CE Council and her prior role as our Vice President of Education, coupled with her deep knowledge of the philanthropic landscape, I am delighted to pass the baton to Katrina and to support her strategic vision for the community,” says Etha Henry, former Executive Vice President of Community Engagement at United Way of Greater Atlanta.

Katrina Mitchell succeeds Etha Henry who announced her retirement in May of this year. Concluding her successful 11-year term at the end of June 2019, Etha is a leading architect of United Way of Greater Atlanta’s Child Well-Being Movement.  Under Etha’s leadership, United Way, along with dozens of community partners, developed the Child Well-Being Index which is our “yardstick” for child well-being. The Child Well-Being Index is a set of measures that the community can use collectively to assess how well children, the families that support them and the community that surrounds them, are doing. The measures enable United Way to track progress and determine what levers are the most effective in taking us to a place where we can say “all the children are well”.

“Katrina strongly believes in the power of children and youth to be change-makers in this world.  Her intellectual rigor, thought leadership, strategic vision and a commitment to community-driven approaches powers her many contributions. She is an innovative leader with a uniquely comprehensive background in strategy development, grant making, non-profit management, program development, and evaluation. Her proven track record in facilitating effective partnerships and collaborations among a diverse range of internal and external stakeholders makes her a perfect Community Impact leader at United Way,” says Milton J. Little, Jr. President and CEO of United Way of Greater Atlanta.