Imperial Capital, LLC announced that it served as the exclusive financial advisor to BMI Holdings, Inc. (“The Bar Method” or “the Company”) on its sale to Self Esteem Brands, LLC. (“SEB”), where The Bar Method will remain a standalone business and brand within SEB’s portfolio of multi-unit franchised businesses. SEB, a portfolio company of Roark Capital Group and the parent company to Anytime Fitness, Waxing the City and Basecamp Fitness, is adding The Bar Method with the objective of leveraging its extensive infrastructure and resources to accelerate the growth and expansion of The Bar Method franchise system and brand.

Founded in 2000, The Bar Method is a pioneer in barre fitness, and is firmly established as a premier U.S. barre fitness brand and a leading franchisor in the category. Now national in scale with 120+ studios and with an authentic brand that has been carefully managed for nearly 20 years, the Company has built a leading foundational presence in barre fitness, loyal consumer community, and reputation for best-in-class, results-oriented barre instruction. In addition to its franchised studio footprint, The Bar Method has also established a fast-growing Bar Online class membership model, providing consumers with the Company’s signature quality instruction on a digital platform.

“The Bar Method is truly an industry leader in the barre boutique segment, and a brand that is distinguished by its rich heritage and unrivaled quality reputation,” said Eric Groman, Managing Director in Imperial Capital’s Branded Consumer Group. “Given their breadth of experience scaling multi-unit, franchise business models, we are confident that SEB and Roark Capital will be the consummate partners for the Company and its team to help foster the accelerated domestic, international and digital expansion of The Bar Method platform.”

"The Bar Method transaction further demonstrates Imperial Capital’s deep expertise in the Health & Wellness sector and particularly our strong track record in the boutique fitness category," said Brian Wood, Head of Imperial Capital’s Consumer Practice.