Marcus & Millichap, a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has released its Atlanta Metro Area Retail Market Report 3Q/25.  

“Atlanta’s retail sector continues to show remarkable adaptability, with suburban leasing strength and new development projects offsetting broader market pressures,” said John Leonard, First Vice President, Regional Manager in Marcus & Millichap’s Atlanta office.  

Key findings include: 

• Vacancy is projected to rise to 5.0% by year-end but remains 40 basis points below the national average. 

• More than 360,000 square feet of new space is set to deliver in the second half of 2025, mostly in northeast Atlanta. 

• The metro set a new quarterly record with 10,000 net multifamily move-ins, boosting nearby retail demand. 

• Average asking rent is forecast to reach $20.96 per square foot, though annual growth trails the 10-year average. 

• Retail transactions increased 30% year over year, led by a 40% rise in $10 million-plus asset sales.   

“Investor interest is picking up fast. The combination of tight suburban fundamentals and selective new supply is setting the stage for strong returns,” added Leonard. 

Access Marcus & Millichap’s 3Q 2025 Atlanta Retail Market Report here.