The Arthur M. Blank Family Foundation Donates $30,000 to Aberdeen FC Community Trust

Staff Report From Metro Atlanta CEO

Wednesday, April 29th, 2020

The Arthur M. Blank Family Foundation, through their COVID-19 Response and Recovery Fund, announced a $30,000 donation to the Aberdeen FC Community Trust (AFCCT) to help fund COVID-19 emergency relief efforts in North East Scotland. 

Atlanta United, which is owned by Arthur Blank, announced a strategic partnership with Scottish club Aberdeen FC last November, geared towards boosting soccer and commercial operations for both clubs.  

“It has been wonderful to see how Aberdeen FC and the AFC Community Trust have supported and galvanized the Aberdeen community in these difficult times,” said Atlanta United president Darren Eales. “Giving back is one of Atlanta United’s founding pillars, and a core value we share with our partner club.  We are delighted to support AFC Community Trust in their great works, and to be able to show our solidarity now more than ever.”

The donation is part of the Atlanta United ‘United We Conquer’ initiative, and will be used to support AFC’s #StillStandingFree campaign to mitigate the economic hardships in Aberdeen and surrounding areas during this crisis.

“This donation brings the Trust’s COVID-19 fund-raising total to over £140,000,” said AFCCT chief executive, Liz Bowie. “This includes the 10% matched donation from AFC investors on season ticket sales and the success of the Just Giving Page. To date, the Trust has made over 500 deliveries of food and essentials to support 2,318 people of which 1,352 are children. Over 7,000 fans have received welfare calls from the Club and the Trust.

 “Many of our initiatives and avenues for raising funds were effectively cut-off immediately following the suspension of football and the lock-down. However, the generosity of AFC fans and others in the community has given us a vital lifeline and, in turn, allowed us to support the most vulnerable in our communities through our outreach programme and our food package deliveries.

“This money from The Arthur M. Blank Family Foundation is being ring‐fenced for our work in helping to educate and support young people deal with their mental health. By collaborating with Grassroots Soccer, we have developed the MINDSET programme which has already been trialled in two schools in the city and shire. The impact of this programme has been significant. We all know that mental health is going to become even more of an issue as the lock‐down continues and then when we emerge from it. We will be ready to respond due to this generosity.”