Atlanta United Joins Major League Soccer’s ‘MLS Unites’ Campaign
Staff Report From Metro Atlanta CEO
Wednesday, April 1st, 2020
Atlanta United joined Major League Soccer today in unveiling ‘MLS Unites,’ a league-wide platform that highlights all of the efforts that MLS players, coaches, clubs and the league are doing to address the important messages and programs taking place during the COVID-19 pandemic. The new initiative was launched in partnership with the Major League Soccer Players Association.
“It’s incredible to see the great work that MLS and clubs around the league are doing to give back during these challenging times,” said Atlanta United President Darren Eales. “We have an owner in Arthur Blank who consistently leads by example, and his commitment is no exception. We are proud to be a part of the Blank Family of Businesses and will continue to support our community and those that are working hard to keep us safe.”
Announced on March 20, Atlanta United owner, Arthur Blank, and The Arthur M. Blank Family Foundation committed nearly $5.4 million in funding for immediate and long-term recovery assistance to organizations providing critical support throughout Georgia and Montana. The Foundation will grant $5 million to The Greater Atlanta COVID-19 Response and Recovery Fund established by United Way of Greater Atlanta and Community Foundation for Greater Atlanta.
Below is MLS’ full release of the MLS Unites Campaign:
As part of MLS Unites, the league will have a series of programs involving MLS clubs, players, coaches, staff, partners and fans, that will encompass the following:
Educate and inform fans on the importance of key health and safety messaging.
Provide some fun and engaging content featuring MLS players that will keep them connected to our fans and drive relevance during the postponement of the season.
Showcase and celebrate community “heroes,” those who are fighting the pandemic on the frontlines.
“Bringing together our Major League Soccer community, all while staying apart, is the spirit of MLS Unites,” said MLS Commissioner Don Garber. “During this challenging moment in history, I know we can count on the MLS family to come together when we need each other most. Together with our fans, players, teams and partners, we will shine a light on what can be done, and on the heroes leading the way.”