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About goBeyondProfit

Authored 143 articles.

Articles

• AT&T Honored for Unwavering Commitment to Connecting Georgians to Greater Possibility

  Features, November 20, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced AT&T Georgia as the recipient of the 2025 goBeyondProfit Champion Award. AT&T was nominated and selected by fellow Georgia business leaders for its commitment to connecting Georgians to greater possibility, demonstrating that purpose and profit are intrinsically linked.

• Are You Engaging the Right Generation? The Truth About Effective Community Outreach

  Features, November 07, 2025

  For years, business generosity was synonymous with a company’s s community outreach, but new research from the 2025 Generosity by the Generations Report confirms that this definition has dramatically shifted. While community impact remains a crucial element of the generosity conversation, it is no longer the primary driver for most employees’ loyalty.

• The Generational Keys to a Strong Company Culture

  Features, October 31, 2025

  A generous company culture is a non-negotiable for most employees. New research from the 2025 Generosity by the Generations Report reveals that what makes a culture truly resonate is unique to each generation.

• A Generational Guide to Productivity: What Your Employees Need to Thrive

  Features, October 24, 2025

  New research from goBeyondProfit and Georgia CEO reveals that there is no one-size-fits-all solution to productivity. Instead, the 2025 Generosity by the Generations Report shows that the drivers of productivity are as diverse as the workforce itself.

• The Real Surprise in Flexible Work: Why Baby Boomers Value It Most

  Features, October 17, 2025

  The 2025 Generosity by the Generations Report challenges the popular narrative that younger generations are rejecting the return to the office. The data reveals that while flexibility is a universal desire, its meaning and importance vary dramatically across the workforce.

• Is Your Company Perceived as Authentic? A Generational Viewpoint

  Features, October 10, 2025

  The 2025 Generosity by the Generations Report, released by goBeyondProfit and Georgia CEO, reveals a fundamental divide in how different generations view the role of business and their employers authenticity. A growing skepticism is reshaping the modern workforce and demanding a more authentic, transparent approach from leaders.

• New Report Explores Job Loyalty Across the Generations

  Features, October 06, 2025

  Hiring has slowed and some CEOs are eager to use the moment to return to historic workplace dynamics to increase collaboration and productivity. The 2025 Generosity by the Generations Report from goBeyondProfit and Georgia CEO suggests that while employees may be stuck, doubling down on workplace generosity may be the key strategy for higher productivity and building loyalty that lasts when the economy shifts.

• Historic High Levels of Commitment: Why Georgia Executives Are All-In on Generosity

  Features, September 26, 2025

  The 2025 Business Generosity Report marks a watershed moment for Georgia executives. Even years ago, goBeyondProfit was founded to inspire business leaders to imagine the ways they could begin or expand their business generosity – and this year’s report demonstrates unquestionable impact on the state of business in Georgia.

• goBeyondProfit Report Reveals Generational Divide Quietly Reshaping the Workplace

  Features, September 23, 2025

  While the cooling job market may keep employees in place, it doesn’t guarantee motivation or loyalty. The 2025 Generosity by the Generations Report uncovers significant differences in what each generation values, offering a roadmap for leaders aiming to boost productivity and build lasting loyalty.

• New Employee Care Playbook Ties Generosity Investments to Increased Loyalty & Productivity

  Features, September 19, 2025

  According to the 2025 Business Generosity Report released by goBeyondProfit and Georgia CEO, over half (52%) of employees rate their current company’s employee care as average or failing. This dissatisfaction is largely due to a gap between what employers offer and what employees consider above-and-beyond care.

• Data Reveals Political Minefield in the Workplace and the Generosity Defense

  Features, September 12, 2025

  The 2025 Business Generosity Report by goBeyondProfit and Georgia CEO reveals a concerning rise in political disruption, creating new challenges for leaders trying to build a unified, positive, and generous culture. The report reveals where executives and employees feel most vulnerable to political tensions at work.

• The Loyalty Paradox – Getting Generosity ‘Right’ Has Real Business Consequences

  Features, September 05, 2025

  While leaders focus on external market pressures, the 2025 Business Generosity Report suggests a surprising retention challenge is quietly unfolding within their organizations.

• Beyond Philanthropy: Generosity Redefined by Today's Workforce

  Features, August 22, 2025

  The 2025 Business Generosity Report, released by goBeyondProfit and Georgia CEO, confirms that the definition of business generosity has fundamentally changed, and executives appear to be doubling down on strategies based on an outdated definition.

• Georgia Business Leaders Invest in Generosity at Record Levels but Miss the Mark on What Drives Real Returns

  Features, August 15, 2025

  Overall, the 2025 Business Generosity Report by goBeyondProfit and Georgia CEO reveals that both executives and their employees agree that business generosity drives business success.

• goBeyondProfit Report Reveals Growing Workplace Skepticism: A Guide to Building Loyalty That Withstands Turbulent Times

  Features, August 06, 2025

  The 2025 Business Generosity Report by goBeyondProfit and Georgia CEO reveals a critical misalignment that directly impacts productivity and consistently influences employee decisions to stay or leave. While employees may not be leaving now, our report reveals key employees are quietly looking for companies that offer what they value.

• goBeyondProfit CEO Interviews: Eric Tanenblatt, Global Chair of Public Policy & Regulation, Dentons

  Features, June 20, 2025

  Dentons and its Atlanta-based team were recently awarded the goBeyondProfit Champion Award for the firm’s enduring commitment to civic engagement.

• Global Law Firm Dentons Awarded for its Legacy Commitment to the Communities it Serves

  Features, June 12, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced Dentons Atlanta as the recipient of a 2025 goBeyondProfit Champion Award. This recognition celebrates the firm's enduring commitment to civic engagement.

• goBeyondProfit CEO Interviews: Greg Parker, Founder and Executive Chairman of Parker’s Kitchen

  Features, May 02, 2025

  In part 2 of our interview with Parker’s Kitchen Founder and Executive Chairman, Greg Parker, he shares how giving back has become part of the DNA at Parker’s Kitchen – giving away more than $30 million in the last six years. In his first interview since becoming Executive Chairman, Greg Parker shares career insights and how lasting success stems from service and generosity.

• goBeyondProfit CEO Interviews: Greg Parker, Founder and Executive Chairman of Parker’s Kitchen

  Features, April 25, 2025

  Parker’s Kitchen, and its Founder Greg Parker, were recently awarded the goBeyondProfit Champion Award for prioritizing people and community— illustrating how genuine care translates into a company culture of loyalty and generosity.

• Parker’s Kitchen, A Savannah-Based Convenience Store Chain, Named First goBeyondProfit Champion of 2025

  Features, April 10, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced Savannah-based Parker’s Kitchen and its Founder and Executive Chairman, Greg Parker, as the recipient of the goBeyondProfit Champion Award.

• goBeyondProfit Founder Rick Jackson Receives Lifetime Achievement Award in Corporate Citizenship

  Features, February 20, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, is proud to celebrate its founder, Rick Jackson, for receiving the Lifetime Achievement Award in Corporate Citizenship by the Atlanta Business Chronicle.

• 5th Annual In Good Company Report Celebrates Over 2,200 Generous Companies

  Features, February 06, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today released its 2025 In Good Company Report. This 5th annual list recognizes over 2,200 Georgia businesses of all sizes that have pledged to make generosity a core value of their operations.

• Exploring the Role of Purpose in Company Culture and Personal Fulfillment

  Features, January 09, 2025

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, sat down with Shane Jackson, president of Jackson Healthcare and co-founder of goBeyondProfit, to discuss the importance of personal purpose and what role, if any, a business can play.

• goBeyondProfit CEO Interviews: Bernie Marcus, Co-Founder of The Home Depot

  Features, December 06, 2024

  In part 2 of our interview with Bernie Marcus, Co-Founder of The Home Depot, shared how leaders of businesses of all sizes can benefit from generosity – not only personally, but also as a company.

• Fueling Good: Gas South’s Legacy of Generosity Continues

  Features, December 03, 2024

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, celebrates Gas South and its CEO, Kevin Greiner, for their unwavering commitment to generosity.

• goBeyondProfit Honors Bernie Marcus’ Legacy of Generosity

  Features, November 22, 2024

  As a Founding Ambassador for goBeyondProfit, Bernie Marcus issued both a challenge to fellow business leaders and offered a road map for leading with generosity across a lifetime.

• What does Business Generosity Mean to Millennials? Gen Z?

  Features, October 04, 2024

  Whether you are looking to support your managers who fall into the Millennial generation or recruit the future of your business with Gen Z, the 2024 Business Generosity Report revealed significant differences between the specific needs and wishes of each generation.

• Today’s Employees Value Quality of Life More Than Compensation

  Features, September 20, 2024

  A new study by goBeyondProfit and Georgia CEO finds that 51% of employees left a job due to a lack of generosity to employees, in large part to seek out a better quality of life. So, we asked employees about their pursuit of quality of life, including what, if any, sacrifices they were willing to make regarding compensation to achieve it.

• Unlocking the Power of Employee Assistance Programs

  Features, September 13, 2024

  Nearly two-out-of-three Americans are uncomfortable with the level of emergency savings in their bank accounts according to a recent report, with 27% of adults not having any emergency savings at all.

• How is the Economic Impact of the Childcare & Maternal Health Crisis in Georgia Affecting Your Business?

  Features, September 06, 2024

  By investing in expanded maternal health services and childcare support, Georgia companies can not only improve employee well-being but also boost their bottom line.

• Georgia Executives Brace for Political Storm: How to Protect Workplace Culture

  Features, August 29, 2024

  A new report by goBeyondProfit reveals a staggering 56% of executives and 45% of employees fear that politics will disrupt their company culture this year. As the political landscape in Georgia continues to heat up, so too does the potential for workplace disruption.

• Business Generosity Yields Financial Rewards

  Features, August 23, 2024

  Recent data tells us that 92% of executives plan to maintain or increase their current investments in generosity. 60% of executives plan to increase giving to employees, 46% to communities, and 45% in the way they operate their business. This is a significant jump from 2023, where only 33% planned to increase generosity investments.

• goBeyondProfit CEO Interviews: Dana Spinola, Founder and CEO of fab’rik (Part 2)

  Features, August 16, 2024

  In part 2 of our interview with fab’rik Founder and CEO Dana Spinola, she shared how she empowers her team to find creative ways to deliver on the company purpose as well as frank insights from her founder’s journey.

• goBeyondProfit CEO Interviews: Dana Spinola, Founder and CEO of fab’rik

  Features, August 09, 2024

  fab’rik and its CEO, Dana Spinola, were recently awarded the goBeyondProfit Champion Award for weaving purpose into their business model and improving the lives of thousands of women every day – both in their stores and in the larger community.

• Atlanta-Based fab’rik Honored with the goBeyondProfit Champion Award

  Features, August 01, 2024

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced Atlanta-based fab’rik and its Founder and CEO, Dana Spinola, as the recipient of the goBeyondProfit Champion Award.

• Employees Make Historic Sacrifices to Preserve Quality of Life: Data Confirms Georgians Make Tough Choices Due to Gaps in Family-Focused Benefits

  Features, July 26, 2024

  Employees are increasingly prioritizing overall wellness and benefits that enable them to help their families thrive. A new report by goBeyondProfit reveals widening gaps between what companies are currently offering and what employees are looking for in an employer.

• How to Best Prioritize Limited Funds for Impactful Community Investments

  Features, July 18, 2024

  While Georgia’s businesses have long been the backbone of strong communities, a new report by goBeyondProfit and Georgia CEO reveals meaningful shifts in community care and offers executives insight on how best to invest limited funds.

• What Does Generosity Look Like in Business Operations?

  Features, July 09, 2024

  In this year’s 2024 Business Generosity Report employed adults and executives told us that generosity is no longer a siloed charitable activity. Instead, Georgians are looking for it to permeate all aspect of a business. In fact, there are real business consequences for a lack of generosity in this space.

• New Definition of Business Generosity Drives Action

  Features, June 26, 2024

  When goBeyondProfit began tracking business generosity in 2019, only 47% of employees considered it important. Today, a resounding 96% of Georgians believe it’s important that the company they work for is generous according to the 2024 Business Generosity Report.

• What Moves a Company Culture from Good to Great? New Employee Data Offers Insight

  Features, June 21, 2024

  goBeyondProfit and Georgia CEO recently released the 2024 Business Generosity Report in which a resounding 95% of employees state that a positive company culture is an important aspect of business generosity.

• When it Comes to Retaining Talent, Do You Know What Employees Truly Value?

  Features, June 14, 2024

  Recently, goBeyondProfit and Georgia CEO released the 2024 Business Generosity Report exploring the mindset of both employed adults and executives here in Georgia. With 96% of Georgians believing it is important their employer be generous; the report delineates what exactly generosity means to them and how employers can best prioritize investments when it comes to employee care.

• A New Definition of Generosity & Consequences for a Lack of Generosity Revealed in Groundbreaking 2024 goBeyondProfit Business Generosity Report

  Features, June 04, 2024

  Today, goBeyondProfit and Georgia CEO released the 2024 Business Generosity Report exploring the current mindset of employed adults and executives running businesses. First initiated in 2019, it reveals a remarkable shift in employee attitudes: 96% of Georgians now consider it important for their employers to be not just good, but generous—a significant rise from 47% in 2019.

• goBeyondProfit CEO Interviews: Jeff Hilimire, Co-Founder and CEO of Purpose Group (Part 2)

  Features, April 26, 2024

  Is purpose just a motivating tag line or can it be a playbook for industry-beating financial success? In part two of our conversation with Jeff Hilimire, Co-Founder and CEO of Purpose Group, we focused on how purpose drives exponential returns for business and people alike.

• goBeyondProfit CEO Interviews: Jeff Hilimire, Co-Founder and CEO of Purpose Group

  Features, April 19, 2024

  Is purpose just a motivating tag line or can it be a playbook for industry-beating financial success? In our conversation with Jeff Hilimire, Co-Founder and CEO of Purpose Group, we focused on how purpose drives exponential returns for business and people alike.

• goBeyondProfit Releases Invitations for Business Executive Opinion Survey

  Features, March 12, 2024

  goBeyondProfit, a statewide alliance launched by business leaders for business leaders, is extending invitations to its annual Executive Survey for all eligible senior business leaders.

• Celebrating Generosity: The Fourth Annual In Good Company Report Highlights Georgia Businesses Making a Difference

  Features, January 23, 2024

  As we usher in the new year, goBeyondProfit is thrilled to unveil the fourth annual In Good Company Report, a tribute to Georgia businesses that transcend mere profit-making and embody the ethos of business generosity.

• goBeyondProfit CEO Interviews: Heath Fountain, CEO of Colony Bank (Part 2)

  Features, December 15, 2023

  In part 2 of our interview with Colony Bank and its CEO Heath Fountain we explore intentional leadership practices that effectively communicate strategic priorities to a dispersed workforce. With 40+ offices across the state, Colony Bank implements these practices daily.

• goBeyondProfit CEO Interviews: Heath Fountain, CEO of Colony Bank

  Features, December 08, 2023

  Colony Bank and its CEO Heath Fountain were recently awarded the goBeyondProfit Champion Award for their commitment to a larger purpose beyond the bottom line. In our latest CEO interview with Colony Bank CEO, Heath Fountain, he clearly articulates not only the role that community banks play in improving lives but also offers practical ways to tie daily tasks and customer interactions back to the company purpose.

• Colony Bank Honored with the goBeyondProfit 2023 Champion Award

  Features, December 05, 2023

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced it has honored Fitzgerald-based Colony Bank and its CEO, Heath Fountain, with the goBeyondProfit Champion Award.

• goBeyondProfit CEO Interviews: Kashi Sehgal, Founder of Retaaza

  Features, November 03, 2023

  What problem is your business uniquely positioned to solve? Kashi Sehgal, founder of Retaaza, was exposed to the crisis of food insecurity and waste in Georgia. In turn, she seized the opportunity to connect hyper-local supply with state-wide demand. Today, their successful business model increases demand for Georgia’s number one industry while simultaneously caring for hungry Georgians.

• goBeyondProfit CEO Interviews: Richard Simms, CEO of Tyrannosaurus Tech

  Features, October 27, 2023

  Tyrannosaurus Tech’s whimsical brand displays their earnest intention to be a bridge into the mysterious world of technology development. When Richard Simms and Carlos Gonzalez founded Tyrannosaurus Tech, they were laser-focused on survival, yet they quickly realized that they wanted to build a company that fulfilled a larger purpose.

• goBeyondProfit CEO Interviews: Colin Connolly, President and CEO of Cousins Properties

  Features, October 20, 2023

  In part 2 of our interview with Colin Connolly, President and CEO of Cousins Properties, we explored their historic involvement with the East Lake Community as well as their more recent efforts to pay their civic rent in Atlanta.

• goBeyondProfit CEO Interviews: Colin Connolly, President, & CEO of Cousins Properties

  Features, October 13, 2023

  In a recent conversation with President and CEO, Colin Connolly, we discussed the practical application of a corporate philosophy, their recent effort to pay their civic rent here in Atlanta and how concepts like ESG are merely the latest label for an on-going commitment to good governance and positive impacts in the lives of people and the planet.

• goBeyondProfit CEO Interviews: Jasmine Crowe-Houston, Founder & CEO of Goodr

  Features, October 06, 2023

  In part 2 of our conversation with goBeyondProfit Champion Jasmine Crowe-Houston, Founder and CEO of Goodr, we explore the implementation of a people-first strategy in her business that allowed her to infuse dignity into not only her business, but into the lives of those they serve.

• goBeyondProfit CEO Interviews: Jasmine Crowe-Houston, Founder & CEO of Goodr

  Features, September 29, 2023

  Goodr and their founder and CEO, Jasmine Crowe-Houston were recently awarded the goBeyondProfit Champion award for developing innovative business solutions that bring countless companies into the fight against hunger and food waste.

• goBeyondProfit CEO Interviews: Alex Willson, CEO of Sunnyland Farms

  Features, September 22, 2023

  In part 2 of our conversation with goBeyondProfit Champion Alex Willson, CEO of Sunnyland Farms, we discussed expanded definitions of flexibility – both in leadership and in manufacturing – and how flexibility in mindset and practice positioned Sunnyland Farms for greater success.

• goBeyondProfit CEO Interviews: Alex Willson, CEO of Sunnyland Farms

  Features, September 15, 2023

  Sunnyland Farms and its CEO Alex Willson were recently awarded the goBeyondProfit Champion award for their comprehensive, generational approach to generosity. Evidence that this notion of going beyond profit, infuses a company with enduring qualities that helps everyone around them prosper.

• Sunnyland Farms Honored with the goBeyondProfit 2023 Champion Award

  Features, September 07, 2023

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced it has honored Albany-based Sunnyland Farms and its CEO, Alex Willson, with the goBeyondProfit Champion Award.

• New Survey Finds Employees Ask for Community Outreach Reboot

  Features, August 08, 2023

  In the 2023 Business Generosity Report by goBeyondProfit and Georgia CEO, Georgia employees clearly indicated their shifting priorities regarding the most important demonstrations of generosity to the community.

• New Research Unpacks the Demand for Flexibility & Mental Health Support

  Features, August 01, 2023

  goBeyondProfit’s 2023 Business Generosity Report confirms that generosity remains a driving factor behind employees’ choice of workplace. If you’re wondering how to prioritize limited funds, employed adults provide clear direction. For the second year in a row, employees want to see greater flexibility and mental health support for employers.

• New Research Explores a Penalty For Loyalty and The Gender Pay Gap In Georgia

  Features, July 25, 2023

  goBeyondProfit’s 2023 Business Generosity Report confirms that generosity remains a driving factor behind employees’ choice of workplace. If you’re wondering how to prioritize limited funds, employed adults provide clear direction.

• goBeyondProfit Data Shows Literally Everyone Is Experiencing Burnout

  Features, July 18, 2023

  The goBeyondProfit and Georgia CEO 2023 Business Generosity Report revealed shocking levels of employee and executive burnout. It turns out that burnout is a pervasive and cross-generational problem affecting all levels and all sizes of companies.

• New Study Finds Unanimous Agreement – Generosity is Critical to Business

  Features, July 11, 2023

  In today’s polarized environment, employed adults in Georgia agree on the importance of generosity in business finds a new report by goBeyondProfit and Georgia CEO. The data confirms that employees are paying attention to how you execute your generosity commitments.

• New Research Reveals Pervasive Burnout Among Georgia Employees & Executives

  Features, June 22, 2023

  Georgia employed adults and executives report shocking levels of burnout impacting their job performance and overall mental wellness according to a new report released today by goBeyondProfit and Georgia CEO.

• Atlanta-Based Goodr Honored with the goBeyondProfit 2023 Champion Award

  Features, June 01, 2023

  goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, announced it has honored Atlanta-based Goodr and their Founder and CEO, Jasmine Crowe-Houston, as this year’s first winner of the goBeyondProfit champion award.

• New Report Announces 2,000+ Georgia Businesses Committed to Operating Generously

  Features, January 19, 2023

  In the midst of economic uncertainty, commitment to generosity matters. More than 2,000 Georgia-based companies have pledged to operate generous businesses – caring for their employees, customers, and surrounding communities.

• goBeyondProfit CEO Interview: Enrique Alvarez, Co-Founder of Vector Global Logistics

  Features, December 16, 2022

  In part 2 of our conversation with goBeyondProfit Champion Enrique Alvarez, Co-Founder of Vector Global Logistics, we explore the case for this purpose-based culture and how it made Vector Global Logistics more resilient throughout a global health and supply chain crisis.

• goBeyondProfit CEO Interviews: Enrique Alvarez, Co-Founder of Vector Global Logistics

  Features, December 09, 2022

  Vector Global Logistics, and its Co-Founder and Managing Director Enrique Alvarez, were recently awarded the goBeyondProfit Champion award for their dedication to leveraging logistics to change the world. Everything from the phone in your hand to the pens you use has some element of logistics involved in it, which is why Vector believes they are uniquely situated for meaningful impact.

• goBeyondProfit CEO Interview: Jeff Jones, CEO of Ad Victoriam

  Features, December 02, 2022

  Why would a company worry about generosity in start-up mode? Our CEO Deep Dive with software consultancy Ad Victoriam Solutions’ Jeff Jones has plenty of insight for companies of all sizes, on the benefit of taking on a B Corp framework and how early investment in purpose pays off.

• Vector Global Logistics Honored with goBeyondProfit 2022 Champion Award

  Features, December 01, 2022

  goBeyondProfit today announced it is honoring Georgia-based Vector Global Logistics, a logistics and supply chain company that is coordinating efforts to aid the people of Ukraine, as a winner of the goBeyondProfit champion award for 2022.

• goBeyondProfit CEO Interview: Stephen Kump, CEO of Charityvest

  Features, November 18, 2022

  Leading up to Giving Tuesday, this goBeyondProfit interview with Charityvest CEO Stephen Kump outlines how supporting your employees’ individual giving is an easy way for businesses of every size to join with their employees to do good in the world.

• goBeyondProfit CEO Interviews: Heather Fortner, CEO of SignatureFD

  Features, November 11, 2022

  In part 2 of our conversation with goBeyondProfit Champion, SignatureFD CEO, Heather Fortner spoke about the challenges of selling a vision. In candid detail, Fortner outlines the courage required to translate an idea and bring it to fruition, and tackles the question of ‘what do you want to be known for?’

• goBeyondProfit CEO Interviews: Heather Fortner, CEO of SignatureFD

  Features, November 04, 2022

  SignatureFD and CEO Heather Fortner were nominated and selected by fellow Georgia business leaders as a goBeyondProfit Champion for their relentless curiosity to lead better. During our interview with Heather, we learned how the value of generosity captured her attention for very personal reasons.

• goBeyondProfit CEO Interview: Chloe Barzey, Managing Director of Accenture

  Features, October 28, 2022

  Accenture plays a key role in helping companies big and small, local and global, adapt and optimize. In our conversation with Accenture’s Atlanta office leader and Managing Director, Chloe Barzey, we dug in to understand if this conversation on purpose, values and ESG is here to stay and what tangible actions chief executives need to factor into doing business.

• SignatureFD Honored with goBeyondProfit 2022 Champion Award

  Features, October 27, 2022

  goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based SignatureFD, an integrated wealth management firm, as a winner of the goBeyondProfit champion award for 2022.

• goBeyondProfit CEO Interviews: Kenji Kuramoto, CEO of Acuity

  Features, October 21, 2022

  Kenji Kuramoto, CEO of Acuity, was faced with a difficult choice in the summer of 2020 when many of his employees asked him to make a public statement on defunding the police, while many others asked him to denounce the movement. Read how he went from “scared to death” to grateful for the opportunity.

• goBeyondProfit CEO Interview: Ira Jackson, President of Perfect Image

  Features, October 14, 2022

  In a conversation with Ira Jackson, President of Perfect Image, he shares a shift in perspective on the definition of community from those that business helps, to the concentric circles that nurture a small business. Meeting needs isn’t about charity as much as it is about mutual reciprocity and care.

• goBeyondProfit CEO Interview: Maggie Patton, Co-founder of Bitsy’s Snack Food

  Features, October 07, 2022

  Can a purpose statement unite founders in a way that makes execution and decision making easier? In this interview with Maggie Patton, co-founder of Bitsy’s, we learn that a company purpose statement can be a key ingredient for navigating challenges and clarifying objectives, helping three founders find the focus they need for success.

• goBeyondProfit CEO Interview: Dan Cathy, Chairman of Chick-fil-A Part 2

  Features, September 30, 2022

  Founded 76 years ago right here in Hapeville, Chick-fil-A and its Chairman Dan T. Cathy, recently received the 2022 goBeyondProfit Champion Award. This recognition is based on their success in consistently delivering care through meaningful daily moments that permeate the Chick-fil-A culture and result in decades of generosity.

• goBeyondProfit CEO Interview: Dan Cathy, Chairman of Chick-fil-A

  Features, September 23, 2022

  Founded 76 years ago right here in Hapeville, GA, Chick-fil-A and its Chairman Dan Cathy, recently received the 2022 goBeyondProfit Champion Award. This recognition is based on their success in consistently delivering care through meaningful daily moments that permeate the Chick-fil-A culture and result in decades of generosity.

• goBeyondProfit CEO Interview: Bob Googe of Jittery Joe’s Coffee

  Features, September 16, 2022

  During a recent conversation in Athens, Georgia, goBeyondProfit sat down with the founder and CEO of Jittery Joe’s Coffee, Bob Googe. Bob’s professional journey has traversed between management consulting, ministry and entrepreneurship.

• goBeyondProfit CEO Interview: Rashe Malcolm, Founder and Owner of Athens-Based Rashe’s Cuisine

  Features, September 09, 2022

  Rashe Malcolm, Founder and Owner of Rashe’s Cusine joined us on a panel conversation at a recent regional CEO Forum in Athens. We spoke with three founders who have established businesses rooted in this type of generosity. A generosity that is unfaltering, listens closely to the needs of its community and responds with equal measures of expertise and kindness.

• goBeyondProfit CEO Interview: Jon Williams of Better Communities Collaborative

  Features, September 02, 2022

  Early this year, goBeyondProfit Champion and CEO of Better Communities Collaborative Jon Williams co-hosted a CEO Forum in Athens. The conversation between the panelists and the attendees offered a glimpse into the mindset of the entrepreneur and small business owner today. We wrestled with the pressures business leaders face today and the role of small business in helping navigate the mental health crisis and the cry for business to solve societal issues.

• goBeyondProfit CEO Interview: Heath Fountain of Colony Bank

  Features, August 26, 2022

  Colony Bank is a $2.70 billion dollar financial services company with 41 locations throughout Georgia is the largest Georgia based community bank headquartered outside of Atlanta. And while you may think of community banking as a traditional business mold, Heath Fountain, President and CEO of Colony Bank, shared several innovative and even thought-provoking approaches for generous leadership.

• goBeyondProfit CEO Interview: Staci Willson of Sunnyland Farms

  Features, August 19, 2022

  Sunnyland Farms is a family-owned, fourth generation pecan farm that has been in business since 1948. What started as a mail order company has grown to serve tens of thousands of customers around the world. Staci Willson’s candid explanation of business generosity translates the idea into practical guidance for every sector and every size company.

• goBeyondProfit CEO Interview: Jud Savelle of Bishop Clean Care

  Features, August 12, 2022

  Jud Savelle, President of Bishop Clean Care, is a native of Albany, who, along with his wife, Jenny, owns and manages their 70-year-old family business that focuses on residential and commercial cleaning services employing over 85 people in Southwest Georgia. Jud offered practical insight into the symbiotic relationship between every small business and the community in which you operate.

• Chick-fil-A Honored with goBeyondProfit 2022 Champion Award

  Features, August 03, 2022

  goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based Chick-fil-A as a winner of the goBeyondProfit champion award for 2022.

• goBeyondProfit CEO Interviews: Integrating Purpose into Every Day Business

  Features, July 29, 2022

  Why would any company revisit a purpose statement in the middle of a tumultuous time? That’s exactly what UPS executives decided to do when they refreshed a decades’ old purpose statement and operationalized it globally to come out stronger than ever. At a goBeyondProfit CEO Forum we learned from UPS’ Kevin Warren the how, why and day-to-day benefits any company could realize from a purpose refresh.

• goBeyondProfit CEO Interview: Scaling Compassion in a Franchise Model

  Features, July 22, 2022

  At a goBeyondProfit CEO Forum Inspire CEO, Paul Brown, spoke candidly about the balance of leading a massive franchise organize with central clarity, while remaining caring and nimble in the face of marketplace uncertainty.

• goBeyondProfit CEO Interview: Reimagining Talent that May Already Lie Within Your Organization

  Features, July 15, 2022

  In order to help business leaders navigate this tight labor market, goBeyondProfit sat down with Valarie Mackey, the CEO of WrightNow Solutions to explore a generosity-mindset or a reimagination if you will, that might help executives discover the talent they need in unexpected places.

• goBeyondProfit CEO Interview: Specific Generosity-based Approaches for the “Great Resignation”

  Features, July 08, 2022

  In order to help business leaders navigate this tight labor market, goBeyondProfit sat down with Valarie Mackey, the CEO of WrightNow Solutions to explore a generosity-mindset or a reimagination if you will, that might help executives discover the talent they need in unexpected places.

• goBeyondProfit CEO Interview: Long-term Sustainability of Love as a Business Strategy

  Features, June 30, 2022

  Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how he views the long-term return on investment of love as a business strategy.

• goBeyondProfit CEO Interview: Love Made Real in Communities & with Employees

  Features, June 24, 2022

  Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew to learn how they operationalize love within each of their 26 business units across the US and British Columbia and positively impact the experience of 11,000+ employees as well as their guests and broader communities.

• goBeyondProfit CEO Interview: Love Tested: Navigating an Industry Crushing Pandemic

  Features, June 17, 2022

  Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how “Leading with Love” helped the nation’s largest privately-held themed attractions company weather the COVID-19 pandemic.

• New Research Finds One in Three Georgia Workers Would Quit Job for Mental Health Reasons

  Features, June 14, 2022

  Georgia employed adults say that burnout and mental health issues – not just compensation – are the top reason they would leave a job in 2022, according to a new report released today by goBeyondProfit and Georgia CEO.

• goBeyondProfit CEO Interview: Changing Love from a 4-Letter Word to a Core Business Strategy

  Features, June 10, 2022

  Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how he credits seventy years of success to love as the core business strategy.

• Athens CEOs Discuss the Great Realization. The Evolving Role of Business in Employee and Community Lives

  News, June 02, 2022

• Last Call for Participation in Annual Business Executive Opinion Survey by goBeyondProfit

  Features, April 19, 2022

  The annual Business Executive Survey conducted by goBeyondProfit and Georgia CEO will close soon. All senior business executives in Georgia are invited to participate.

• Annual goBeyondProfit Business Executive Opinion Survey Open for Participation

  Features, March 21, 2022

  goBeyondProfit, a statewide alliance launched by business leaders for business leaders has opened its annual Executive Survey for participation.

• Herschend Enterprises Honored with goBeyondProfit 2022 Champion Award

  Features, March 07, 2022

  goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based Herschend Enterprises as a winner of the goBeyondProfit champion award for 2022.

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